Vistara cuts fare to counter rivals like Jet Airways and Air India


Vistara cuts fare to counter rivals like Jet Airways and Air India
Vistara, Tata Sons' joint venture carrier with Singapore Airlines, has brought ticket price levels lower to lessen the gaps with rivals — in some cases even offering cheaper tickets than competitors — after price-sensitive Indian customers opted for discounts offered by Jet Airwaysand Air India.
The fares are almost half of what they were last week, data from travel portals and its own website showed.
For instance, a Delhi-Mumbai ticket price booked for a flight a month in advance is Rs 5,481, compared to about Rs 10,700 last week. The price is lower than most rivals, including IndiGo.
The airline, however, hasn't announced any discounts or offers for the lean season starting end January and continuing till April.
"They are now at the levels of the others, barring some instances. Vistara isn't exactly undercutting anyone yet, nor is it playing the fare war," said an executive fromMakemytrip, India's biggest online travel portal by sales. The airline is also at par or lower than rivals on spot fares.


By , ET Bureau | 23 Jan, 2015

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