A narrow fare gap with peers may help Vistara sales take off


India's latest airline Vistara may have to reduce its price gap with rivals, market itself more aggressively and scale up fast before it can expect healthy sales on its flights, said travel company executives and experts. 

"From what we have seen so far, Vistara's sales could have been much better, given the formidable product," said Manoj Samuel, ED at Riya Travels, one of India's biggest brick-and-mortar travel agents. 

Vistara — a joint venture airline between Tata Sons and Singapore Airlines — currently has 10 operations in the country, from Delhi to Ahmedabad and Mumbai counted with return legs. It operates 148-seater planes which make for a daily total inventory of 1,480 seats on sale. 


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