Vistara offers hotel deals, loyalty programme as competition with Jet Air intensifies


Vistara, the joint venture carrier between Tata Sons Ltd and Singapore Airlines Ltd, has stepped up marketing campaigns and offers on its loyalty programme, intensifying the competition with Jet AirwaysBSE 3.75 % to woo and retain passengers. 

India's newest airline, which started services on January 9, is also looking at fly-and-stay tie-ups with Taj Hotels Resorts and Palaces, controlled by Tata, and partnerships with international carriers. 

"We have begun a new marketing campaign since the last three weeks. It is mostly in the online, radio, print and outdoor space. There are no plans yet to launch a television campaign," chief commercial officer Giam Ming Toh told ET. 

"We have tried to focus on the business traveller and on the high-end leisure traveller. Right now, the campaigns in the print space are limited to the route offerings, while digital and targeted outdoor speak of our differentiated offerings, to build preference," said Kapil Arora, president of Ogilvy & Mather, Delhi, which has the Vistara account. 

The airline's loyalty programme, known as Club Vistara, rewards customers on the basis of how much they pay for tickets and not the distance travelled.



"A business-class customer can earn four times the points of an economy-class traveller, whereas in case of traditional programmes, he would earn around 1.25 times an economy-class flyer," Toh said. 


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